target market for a cross stitch designer

My designs are meant to be grouped together and you can put them in any room. I started playing around with that and created these simple designs that you can incorporate into any type of decor. So I thought maybe I could start designing my own patterns. They were all in French and I was trying to figure all of that out. So I started buying these designs mostly from France. But I was gravitating to more simple designs that had a more elegant feel, which were mostly found in France. And I was kind of like ‘I am one person doing this out of my kitchen!’Īnd that was the beginning of the French-inspired designs you sell now.Ĭross stitch can be very kitschy with teddy bears and things. Harvard University was asking me for like 20 wreaths for their Admissions Ball or something. What happened was: it got to be too much for me. What ended up happening was I thought ‘Well, I’ll put some of these things on the internet.’ That was back when the internet wasn’t what it is today. That was all the rage back then, and they wanted me to do some designing for them in their store. Not twiggy things but very cottage garden. Back then, I used to work for a florist part-time and they sold these sort of garden-y floral wreaths. I’ve always loved to make things and in Philadelphia I had this little small business. How did you get started in designing patterns? She also sells cross stitch supplies and notions on her site. Here, we talk with Nammar about her art form and inspirations. Downloadable as PDFs or available though mail order, her work is often floral-filled and fit for fine vintage linens. There, Nammar sells French-inspired cross stitch patterns that she has designed. A casual blogger, Nammar worked full-time in a psychiatric emergency room until she transitioned to part-time last year. That’s when her website,, was kicked into high gear. When Philadelphia native Jill Nammar moved to the North Shore seven years ago, the seaside sunsets and charms of coastal New England proved to inspire her cross stitch design work. Photo courtesy of Sew French Cross Stitch

Target market for a cross stitch designer